This website is in transition and we've formed
a "Board of Advisors" (so far 3 members
@moomoney ,
Eric Rice @spin on
twitter) and Stan Ginsel who worked on the
production of "Friday Night Lights" and we'll be rolling out a new iteration within the next 60 days.
We already have an alpha site that's well underway,
you can visit it now.
Austinlifestyles.com will provide not just a cool domain name, but a
fluid, highly navigable social media and social networking community. It
will be a compelling site that will be not just be "sticky" but it will be
so seductive the users will not want to leave it. It will be a totally
immersive experience, and be the obvious hub for interacting socially
with other like minded Austinites. In addition to viewing show segments
and locating participants in the show, you’ll be able to gain additional
information on local entertainment, community events and issues,
shopping, dining and real Estate. It will incorporate a directory
of Austin resources, with user reviews and the ability of the users to
add their own links. On the users profile page, there will be
embedded tweetstreams from twitter and content pulled from their various
social networks and social bookmarking services (eg. del.icio.us).
Directory:
The existing directory on
http://austinlifestyles.com will be transformed in to a user driven
directory where the users can add entries, post videos files and
comments/reviews.etc and we'll keep all the categories that we now have.
It wil be database driven.
Entertainment/Music: In addition to locating venues
profiled in the show, users can play what they want, when they want from
their favorite Austin artists. They will be able to create playlists.
Dining: Users will be able to choose and store their
favorite restaurants and also create a preference profile that we'll use
to make suggestions to them. They will also be able to find friends in
their network with similar dining preferences.
Shopping: We’ll have the option to add a full-on
shopping cart and sell products on the site. Retailers will be profiled
on their own pages and they can be added to a users preferences. A
user will be able to build up a set of shopping preferences. For
example, a someone can store Frys, Best Buy, the Apple Store, etc. etc.
on his shopping page and read customer reviews and find friends with
similar shopping interests.
Real Estate: New homes will be searched via a
powerful home search tool we have already developed, you won't need to
develop this but it will need to be integrated. We will also offer used home search tools as well.
Community: Community issues discussed on the show
will be highlighted and explored via the social networking tools
included as part of the site. Community networking additions include:
People: They will add friends so easily they won't
want to stop, they will even be able to graphically say what kinds of
friends they're seeking and get suggestions for friends. The vendors we
set up can also be as easily added and it will be so cleverly integrated
in to the friend selection process they won't be aware of
commercialism. But the product sellers will be perceived more as
friends. User profile pages will be rich with links their
tweetstream on twitter, friendfeed, jaiku, linkedin, del.icio.us, etc.
and will list their other social networks like the column of social
networks you see on the left of this page.
Open Mic: Users will be able to create content on the
fly using their webcams or upload content. They'll be able to push this
content automatically to a dozens of video sharing sites like YouTube
and will do link insertion that will direct traffic back to our site.
There will be links to their video content on their profile page.
Social Network: Users will not only be able to build a social
network on AustinLifestyles.com they will be able to connect their
networks on twitter, FaceBook, MySpace and others to their
AustinLifestyles network. They'll also be able to add all their
contacts on Gmail, yahoo, Plaxo, hotmail, live mail, etc. automatically
by sending them an invitation.
Video: users will be able to easily upload videos or
create them on the fly with their webcams or video enabled cell phones.
Community Calendar - using eventful,
google calendar and upcoming.org
Community Blogs - using Wordpress and
mu?
Our goal is to create the obvious Austin, Texas social hub with
networking, media sharing and discovery of great dining, housing, music
and more.
Web Development and Social Networking Strategy for AustinLifestyles.com
AustinLifestyles.com was conceived as a showcase for
Austin people and homes, to feature
video Home tours of the famous, not so famous and others who reflect the
unique Austin lifestyle, with much the same format as the MTV show "Cribs" but
with emphasis not just on homes and cars, but the workplaces, workflow, and
gadgets and high tech gear of the people inhabiting the showplace homes. This
would have the impact and effectiveness of an "infomercial" for the homebuilders
without the appearance, look and feel of an infomercial.
It would take on more of the character of shows like
moglogic.tv and
geekbrief.tv and be centered around unique Austin lifestyles.
Before you can have rich social networking, you to do some basic groundwork.
The foundation of a successful SEO / Social Networking program consists of the
following building blocks:
Keyword-rich text. The majority of a site's pages should contain the words and
phrases the target audience types into search queries. Pages should appear
somewhat focused on these important keyword phrases, and the phrases should be
featured prominently on the page. Otherwise, the page won't convert well or
receive consistent search engine traffic over time. Keyword research and
copywriting for individual HTML tags are a part of this building block..
Information / site architecture and page layout. Search engines and end users
must be given easy access
to keyword-rich content. How text, graphic images, and multimedia files are
arranged on a page tells search
engines and site visitors which content the site owner believes is most
important. URL structure and technical
architecture figure into that as well.
Link development. Commonly referred to as link popularity this is the number and
quality of objective,
third-party links pointing to a URL or Web site. Of course, not all links
pointing to a site are objective, third-party links, but those types of links aren't always the most credible.
SEO Strategies for
austinlifestyles.com
1) Optimize use of video utilizing web 2.0 strategies via video sharing / upload
sites / possibly live video/audio feeds. We have developed an automated
push technology that will upload our videos to youtube, yahoo video, myspace
video, metacafe, google video, revver, AOL Video, DailyMotion, Blip.tv, Veoh,
Stupid Videos, Sclipo, Howcast, etc.
2) Optimize titles, headings and page linkings to raise site visibility to the
search engines.
3) Create accounts on additional social networking sites such as MySpace,
facebook, twitter, del.icio.us, flickr, furl, jaiku, ma.gnolia, netvibes, yelp,
etc. and many
others refer back to main website for linkage. We already have the
austinlifestyles name set up as a user account on over 300 social networking,
social bookmarking, live streaming, and video aggregator sites. Here are
just a handful and there is a more complete, but still partial, list at the
bottom of this page.
Wholetech.com and the folks that maintain this website are looking for
web developers skilled in php, mysql, javascript, ajax and web 2.0
technologies. If you would like to join our team as a volunteer,
contractor or full time team member contact us. wholetech at wholetech
dot com is the email address. We think with the slides sites we have
some exciting projects in the areas of search, tag search and slides
based web page viewing. Project Plan for
AustinLifestyles.com